Building my Textbook – Developing a Course on Database Marketing

I’m a huge fan of Cal Newport’s work and his focus on improving the way he works.  He’s recently written about his career craftsmen mentality and just expanded on it with the Textbook Method.

The textbook method is as simple as restating what you know in your terms.  You create your own textbook.  And that’s exactly what I’m going to do.

There are so many topics that I want to dive into and no where near enough time.  So I’ll be writing a introductions and tutorials for

  • Direct Marketing
  • Database Design
  • Data Analysis
  • Statistical Analysis
  • Using R for data analysis
  • Machine Learning / Regressions
  • Programming in Python
  • Predictive Analytics

I cannot wait to share what I know and to develop something that’s worth keeping on the web.

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About Will Johnson

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Graduate of Northern Illinois University. Analytics and Optimization Enthusiast. I want to help people learn about interactive marketing.
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